Marketing Week Recap
Well Marketing Week is over for another year and despite my earlier missives, I thoroughly enjoyed and learned plenty from the sessions I attended. Michae Ebeid (@mikeebeid), Malcolm Auld...
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Really simple test of home page effectiveness
Not sure how well your home page is performing? There’s a really simple test that I picked up from Malcolm Auld during his presentation at Marketing Week. While primarily to do with copy, it is...
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